O MY BAG
O My Bag
Wear a difference.
A bag that lifts a weight off your shoulders. O My Bag creates bags that are sustainable and durable, environmentally conscious and fair, stylish and full of character. We helped them translate their brand essence in the spring/ summer ‘17 campaign.
Capturing fair fashion.
A fair production chain doesn’t just add value to the lives of the people making the bags, it’s adding value to the ones who wear it too. In the campaign imagery we sought the feeling of honesty and consciousness. Inspired by daylight and the energy of discovering new horizons we combined a dynamic business feel with a liberating lightness.